We created this video as a main component of a campaign promoting Reality’s flagship bitSHUTTLE product.

This video contrasts the slow, manual solution to updating a QSR’s digital menu board going through several steps and people, versus updating with bitSHUTTLE near instantaneously and automatically when connected to a POS/inventory system.

I used Blender to model the backgrounds and illustrated them in Affinity and Illustrator before importing to After Effects for animation.

I especially had fun doing the audio edit for this, it was very fun getting kind of silly for it!